This blog gives a detailed overview of how social media optimization SMO is done. There are five important steps to reach your targeted audience through social media.If you want to promote your brand online, then you need to have a presence online on social media. If you are simply trying to connect with your customers online, or want to get more exposure for your brand or want to improve your reputation online then social networking profiles can provide you with the boost you need.
Posting daily updates, creating brand awareness, group postings and engagement with new and existing audiences are some of the steps followed in SMO.
This Social Media Optimization Tutorial can help you to understand what SMO is, its benefits and how it works.
What is SMO?
SMO stands for Social Media Optimization. It refers to all techniques that help generate publicity for your website by using different social media platforms.
Benefits of SMO:
Below listed benefits will help you realize why social media optimization is so important.
- SMO helps you to achieve a great number of traffic directed to your website through social media platforms.
- Social media has proved to be a great source of advertisement for your brand or business.
- It helps you to advertise to either a very selected/limited audience or a wide audience.
- With active social profiles, you can quickly update your audience about any new product or service you are offering.
- SMO also ensures that you have a strong presence in search engines.
- Last but not least: SMO can help you a lot with generating leads. When you tap into social media channels, it significantly transforms lead generation campaigns.
What actually we do in SMO:
First of all, we have to create social profiles for social media optimization.
If you want to promote your brand online, then you need to have a presence online on social media. If you are simply trying to connect with your customers online, or want to get more exposure for your brand or want to improve your reputation online then social networking profiles can provide you with the boost you need. When someone searches for you online, your social profiles is the first result Google shows them.
For a successful social media profile to create, there are a few elements you need to consider.
Your display name, username and URL:
It can be your own name or your company’s name. But it is always better to have a company name as a profile.
Usually, your username is included in your URL on most social networks. You can’t change your username, so it is always better to choose it carefully and keep it same on all social media platforms.
Your profile picture:
You can put your personal picture as profile picture if you are the face of the company but if you have a recognizable brand then always try to put your company’s logo. Some social networks also allow you to put a background picture; try to make a powerful impact by your cover image.
Always try to take advantage of the opportunity to put your brand link on the main page of your social profile, so that people can easily locate your link.
Your social profile should contain only one or two sentences in a highly elevated pitch to describe you or your business. Use your bio to its full potential and include keywords.
Make sure your social profile is public.
Promote your profile:
Promote your social profile as much as you can and put its links on your business card, on your website and emails.
Post updates on a daily basis:
You should keep your social media profiles active and try to share informative content with people on daily basis. Having a good social media presence lets you get better rankings. You must allocate enough time and money to keep your personal or business profiles active as it will help you with social media searches and your customers will be able to find you. Try to keep your post very engaging and content should be informative so that audience does not lose interest. Interactive content helps you to showcase your business/website in a great way. You can also share interactive pictures to convey your message.
Engagement with new and existing audiences:
Engaging with your audience is the key to building a good social profile. You should not only be focusing on your existing audience but also try to reach new buyers and customers. When somebody posts on your page, you should respond to them converting them from potential to real-time buyers. Direct your content according to needs of your audience and answer their queries as quickly as you can.
Group postings are a key for a successful social media profile. Try to reach out to different groups to share your profile link. But only focus on the groups which are most related to your niche so that you do not have a spam warning. It will help you reach a huge list of potential buyers and driving traffic to your website.
Creating brand awareness in your targeted audience is highly important and social media optimization helps you with that. Once you choose the right social platforms, you can reach people you want to target and get your brand name out there. Organic audience works great for sending your message out and loud about your brand, but with social platforms like Facebook, if you pay you get immediate results.
This Social Media Optimization Tutorial can help you to create a very engaging and active social media profile. It helps you to share your brand message with your targeted audience by having an engaging social presence.