As a website owner or webmaster, it is very important to check website loading speed because it can have a great impact on the overall user experience.
We all know that people have very little patience, they want to get all the information they need in a snap.
This is the reason why speed test tools are developed. Site speed means the amount of time it takes your website to load, no matter what page you’re on.
This includes images, photos, content, and any other additional features. Page speed is more specific. It consists of two things :
- Page Load Time means the amount of time it takes for the page to load in its entirety.
- Time To First Byte is a shorter measurement. The amount of time it takes your browser to receive the first byte of information from the webserver.
No matter which measurement you’re analyzing, the faster the better.
There are several factors that affect your website loading speed, including file sizes, cache, servers, and more.
Everyone knows that a slow website is bad and annoying at times and that’s why faster pages both rank and convert higher than the slower ones.
Another reason for the importance of web page speed is technical. Typically, slow sites consume an increased amount of hosting resources, which leads to additional costs.
Slowing of the server part reduces the ability to handle problematic peak loads on the site.
Therefore, the site speed test should be dealt with both from a technical and an economic point of view.
How to Check Your Website Loading Speed?
Speed is the most important factor in running a successful website. This greatly affects your traffic, page views, conversions, sale, and bounce rates. Therefore it is very important to improve the website loading speed.
But first, you have to check your website loading speed. There are many website speed checker tools available that help you find out what needs to be improved and which elements are taking longer to load.
Let’s check two such tools which help us to check the website speed:
It is a free tool to analyze website performance and page load time. It can help you develop a faster, more efficient, and all-around improved website experience for your users.
A faster performing website will result in fewer bounce rates, higher engagement, and overall better user experience.
GTmetrix uses Google Page Speed and Yahoo! YSlow to grade your site’s performance and provides easy to follow recommendations to fix these issues.
2) Page Speed Insights:-
(PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved.
PSI provides both lab and field data about a page. Lab data is useful for debugging performance issues, as it is collected in a controlled environment.
However, it may not capture real-world bottlenecks. Field data is useful for capturing true, real-world user experience – but has a more limited set of metrics.
These are two examples of speed test sites among hundreds of other options.
Tips to Reduce your site loading time?
Uncompressed and unscaled images carry a lot of extra weight and force your users to download unnecessary data. Optimizing your images reduces the total size of your page,which means your page loads faster.
There are many tools available for optimizing images. one of them is Shortpixel.
ShortPixel is an easy to use, lightweight, install-and-forget-about-it image optimization plugin that can compress all your past images and PDF documents with a single click.
New images are automatically resized/rescaled and optimized on the fly, in the background.
It’s also compatible with any gallery, slider, or e-commerce plugin.
Here are some more effective tools to do proper SEO
Leverage browser cache:-
Leverage Browser Caching means storing static files of a website in the visitor browser. And then retrieving them from the browser quickly, instead again from the server. Actually it is used to speed up each page of a website.
And when you visit another page of the same website, your browser downloads them again.and these may add up to be several megabytes large.
But if you have enabled Leverage Browser Caching, then all statics files will serve from your browser instead of the server.
Now when you visit any page of the particular website, it will only download unique contains the page and static files which result in speeding uploading of a website.
W3 Total Cache (W3TC) is one of the most trusted tools by millions of publishers, web developers, and web hosts worldwide for more than a decade.
It improves the SEO and user experience of your site by increasing website performance and reducing load times by leveraging features like content delivery network (CDN) integration and the latest best practices.
W3TC is the only web host agnostic Web Performance Optimization (WPO) framework for WordPress.It is the total performance solution for optimizing your WordPress Website.
Sometimes it’s necessary for your application to redirect the browser from one URL to another. There are several reasons web applications issue redirects
Whatever the reason, redirects trigger an additional HTTP request-response cycle and add round-trip-time latency.
It’s important to minimize the number of redirects issued by your application – especially for resources needed for starting up your homepage.
The best way to do this is to restrict your use of redirects to only those cases where it’s absolutely technically necessary.
Minification removes unnecessary characters from a file to reduce its size, thereby improving load times. When a file is minified, comments and unneeded white space characters (space, newline, and tab) are removed.
The term “minify” is programming lingo that describes the processes of removing unnecessary characters in the source code. These characters include whitespaces, line breaks, comments, and block delimiters which are useful for us humans but unnecessary for machines.
The web is slow for lots and lots of people, in fact, the majority of the people using the internet do so over a mobile phone, often on a 2G or sometimes 3G connection.
Accelerated Mobile Pages aim to make pages load instantly on mobile.
To make pages load instantly, AMP restricts what you can do in HTML pages. Fancy design is stripped out in favor of speed.
AMP pages look like a very stripped down version of normal web pages but do contain all the important content. Not all ads will work on AMP, not all analytics will work with AMP.
All the “fluff” of your pages is stripped in AMP, including the read more links you might have built into your theme, etc.
Now you must have understood the importance of having speed in loading a website.
A slow-loading website can cause buyers to lose interest in your business, jump back to the search results, and then click-through to your competitor’s website.
So making sure that your website loads quickly is essential for helping potential customers to interact with your company’s website while helping you grow your visibility in the search engines.