In today’s fast-paced, tech-savvy world, there is a huge opportunistic window where the common man can become a successful Affiliate Marketers in India by putting his marketing skills to attain a secondary source of income, by being an affiliate to online sales.
Affiliate marketing is not rocket science and anyone with some spare time having access to a good laptop and internet connection can get this done.
There is just one catch though and its commitment towards the job and realization of goals.
The no. of online businesses and online shoppers have increased staggeringly since when it was first introduced worldwide in the early 2000’s and fast forward to today,
This is the reality of online hopping. 1.8 billion shoppers are making e-commerce a multi-billion-dollar industry amounting to 2.4 trillion in retail sales. The market expects the number to double by 2021
Indians have always charged forth when something new and innovative hits the market and there is no one better than us in discovering everything in every field. Affiliate Marketing in India has captured the attention of citizens and continues to rise strategically.
Let’s delve deeper to know more about Affiliate Marketing in India.
What is affiliate marketing?
Affiliate marketing is the process by which an affiliate earns a passive income by promoting another person’s or company’s products through his social media influence.
The affiliate finds a product niche of his choice, markets it to the world and earns a commission for every sale the company makes through his mode of marketing.
The profit made is directly proportional to the no. of sales made through the affiliate’s link. One can track the sales through individual affiliate links on each website through which one markets the products
Who can be an affiliate marketer?
This is the best part for affiliate marketers in India. One does not need a degree to be an affiliate marketer or need to know marketing to be an affiliate marketer.
All one needs is patience to learn the necessary skills and channeling them towards obtaining the best outcomes.
This is neither restricted to any specific age group nor any specific person.
As mentioned above, all one needs is a laptop, a good internet connection and some time to spare clubbed with the willpower to set the reaction in motion.
Parties involved affiliate marketing.
Since it’s a broad area where the interests of multiple parties are at large, predominantly three parties make the team and the distribution of work is as follows.
Creates and launches a product hiring affiliates to market the product on a wider scale.
He may not be directly involved but shares the revenue obtained through affiliate marketing due to him being the primary source of the product.
The affiliate marketer:
Promotes the product convincing potential customers of specific target groups to buy it, making a profit for every sale made through his link. Example: marketing sports equipment through sports websites.
Makes a purchase through the affiliate’s link.
The affiliate marketing process
- The affiliate markets the product through his social media sites. The potential customer clicks on the link.
- Customers are sent to the official store through the affiliate link.
- The customer makes a purchase.
- Affiliate Network tracks the purchase and transaction details through the trace link.
- A purchase being valid.
- The transaction is credited to the affiliate.
- The affiliate receives the commission.
How are affiliate marketers paid?
There doesn’t exist one particular answer to this question as it entirely depends on the seller, his product, and the medium through which it is marketed. Although there are a few norms that are as follows.
As per the Top affiliate marketers in India, these are the top ways they get paid
Pay per sale
The affiliates are paid only when the entire transaction is complete and deemed valid which means the customer should have invested in the product and bought it.
Pay per click
The affiliates are paid when the customer is taken to the merchant website at the click of the mouse or the tap of a button.
It is dependent upon the extent of traffic the affiliate generates on the merchant’s website.
Pay per lead
The affiliates are paid when a customer is directed to the merchant website and made a sale, such as downloading a file, using a free trial, filling a form for research, subscription to newsletters and many such acts.
How is Affiliate Marketing beneficial?
Below are some mind-boggling statistics which will open your eyes to how forward this industry is today and why you need to fasten your seat belts and join the list of Affiliate Marketers in India.
- Nearly 65% of affiliate marketers generate traffic by blogging.
- 94% of publishers use multiple affiliate marketing networks.
- Advertisers generate between 15% and 30% of all sales from affiliate programs.
- Affiliate marketing is responsible for 16% of global eCommerce sales.
- Nearly a quarter of all affiliate programs are in the fashion industry.
- 40% of online marketers consider affiliate marketing a crucial skill.
- 79% of marketers use affiliate marketing to engage existing customers.
- 50% of affiliate-referred traffic comes from mobile devices.
- In 2019, affiliate marketing reached $6.4 billion in turnover.
- 9% of affiliate marketers in India today make more than $50,000 a year.
Affiliate marketing procedure for beginners
Decide a Platform:-
Affiliate marketing can be Implement on any platform such as Instagram, WhatsApp, Facebook, Blogging, Guest Links, Websites, Email marketing, Incentive programs, etcetera.
Choose a platform that you identify with well and are familiar with. Learn Digital Marketing along with tips and tricks to promote your products.
Make full use of it to generate larger traffic and as many sales as possible.
You could make use of more platforms too. It is totally dependent upon how many platforms you can manage.
Choose a Niche:-
Once you have given thought and decoded on the platform make preparations to choose your niche.
Choose a niche that you are familiar with so that you will have up to date knowledge on new products hitting the market and the current developments trending.
This will help you broaden your vision and target the products selling like a hot pieces of cake thus generating you the maximum revenue possible.
This is the most important step for affiliate marketing in India.
Read up extensively on which products will give you a higher commission rate, the products which will sell more due to its wide usage such as mobile phones or food items.
Following this read up on the different affiliate programs available and make sure you join the right one which will generate maximum revenue rather than making you sweat for a pittance.
There are three different types of affiliate programs to choose from.
- High-paying, low-volume affiliate programs – These are affiliate programs for niche products with high pay-outs.
- Low-paying, high-volume affiliate programs – These are affiliate programs for products with low pay-outs but mass appeal.
- High-paying, high-volume affiliate programs – These are affiliate programs for products with mass appeal, which also pay high commissions.
Building the platform (Create ever-living Content):-
Product reviews, blog posts, guides.
In accordance with your niche, produce content that is ever-living such that whatever you post now will be relevant in the years to come too.
All you have to do is keep updating the content or post when the time comes so that it is relevant to the current time.
Eventually, you could put up products that are in tandem with your content.
There is a myriad of ideas you can post ranging from memes, articles, blog posts, quotes, etc.
Drive traffic to your affiliate site:-
The content you put out to the world determines the traffic leads coming to your platform.
The more innovative content you can produce people automatically come thronging to you expecting to learn new things on a particular topic.
Give your audience what they need and you will have their undivided attention.
Once you are ready with the website, Use your digital marketing skills to rank top in the SERP which helps you to generate more traffic.
This is probably the last step and something in which you are in full control of.
The content you post should convince a customer to click on the product link.
This will surely make you earn out of the ‘pay per click’ mode. When the customer makes a purchase from your trace link and you will be paid the commission.
The more sales take place through your link, the more commission you make for each sale.
Always remember that the key to the most out of Affiliate marketing In India is to make traffic your priority.
Advantages of affiliate marketing:-
Having a second source of income is a necessity in today’s world and what better way than being an affiliate marketer to accomplish that.
Cost Effective :–
There is no need for much investment from the affiliate’s part except for starting a full-fledged website or blog.
There is no specific time to follow through and one can work at one’s own pace and time.
Work from home:-
Affiliate marketing can be undertaken from the comfort of one’s home as there is no definite need to step out.·
Working a full-time 9-5 job with fixed salaries can be exhausting whereas this isn’t the case with affiliate marketing.
This sophisticated source of income is a definite go-to for someone looking to monetize their marketing skills and making the most of their free time or someone who wants to work inside their comfort zones.
The Digital Era is taking the world by storm and affiliate marketing is one good way to go about it. Practice makes a man perfect.
Practicing the vital skills for affiliate marketing can definitely go a long way in gaining a strong foothold in the industry.
No matter who you are or where you are from, affiliate marketing; if done right will surely take you places.