Niche Selection for a Blog

Are you considering starting a blog? Great! You have the first step down. However, choosing the best niche for blogging is the key factor you need to focus on.

Now you have to decide what your blog will be about. Of course, you can always start a blog talking about anything and everything. 

However, these types of blogs aren’t often as successful. That’s because people search the Internet for one reason only: to solve a problem.

That problem may be to find entertainment, or it may be to answer a question. It could be any number of imaginable problems.

 But when readers are looking to solve a problem and your blog is nothing but ramblings on random topics, how is your blog going to solve their problem?

That’s why niche blogs are popular. For instance, if you want to stay up-to-date on fashion trends, you’ll follow fashion blogs because you trust that they’ll continuously solve your problem.

A niche blog narrows your target audience, but it also keeps them coming back. To know your niche, first, know what you are most passionate about and what you like to do.

For example, if you are someone who plays guitar; the industry is music, but your niche is the Guitar playing. You will teach Guitar, publish content, and make money doing it.

Tips to Select the Best Niche for Blogging

Your domain should represent your niche

Domain should represent your niche

Whatever your chosen niche is, consider trying to work it into the domain name.

If the domain name represents a niche. But this is NOT 100% necessary at all.

There are many successful niche sites that do not do this. For example, Apple, who doesn’t sell apples.

But by any chance, if you can get a domain which represents your niche, it is advisable to go for it.

Do a Market Research about the demand of your selected niche

To Market Research

The initial and most vital step in order that your niche market will work well is to conduct research first. Research is prime in any business.

In conducting research, you need to listen to what are the trends trending within the community.

Finding out just how many people are searching for your niche idea and related keywords or search phrases on Google is a first wonderful step. 

You need to select the topic that you like and the topic is popular in the blogosphere also. Check out what kind of niche blogs are trending and people find interesting to search. 

You can use keywords tools or Google trends to find out what kind of search is highest for any specific niche.

Although keyword research is NOT the full picture, actually a small part of a bigger process, it shows instant demand.

Know your competitors and the ways to present your niche outstandingly

Competitors Research

Once you have decided on your niche and keywords, use these keywords to check out your competition.

 Nobody ever got really successful without being aware of what their competitors were doing.

Sometimes you need to be smart and select the niche that has less competition in the blogosphere.

This will help you to create your identity fast as compared to another niche that already has thousands of blogs and tough to stand in front of successful bloggers

To find the competitors of the niche you want to select, just Google the topics of your niche and you will find what kind of competitors you will have to face while you will start with blogging.

However, if you have selected one of the niches that are popular enough, you should analyze and compare it with your competitors and see how you can stand out from others.

Your Passion is the Best Niche for Blogging

Your interest is the first and most important thing to consider while choosing a topic for blogging.

Remember, once you finalize a topic, you will spend the next several years writing and researching about it.

Also, blogging is a slow process. In the early days, you will be spending endless hours generating fresh content only to discover that you hardly have any readers for it. 

With little to no traffic, you are not going to make money with your blog either.If you do not have a passion for the topic, like most aspiring bloggers, you may get frustrated and quit the idea of blogging.

Ask yourself the following questions,

Do you really enjoy reading and researching about the topic you have selected?

Can you write about the topic even if you were not going to earn a single dime from it?

Can you spend the next several years writing about the same topic without getting bored?

If you can find answers to the above questions positively, then you can surely go for it.

Switch up your approach to content

Always Plan content that can generate traffic. Traffic generation doesn’t start after you’ve published a blog post; it starts right at the planning stage.

If you decide to write about a topic that nobody is interested in, you’re going to struggle to get traffic, no matter how good your content is.

So how can you get a good idea of which topics to write about?Reading a lot of other blogs and forums can be a great way to start, but there are also a bunch of tools that will help you here, for example

  • Google Trends – This will show you a graph of how interest has increased/decreased over time.
  • BuzzSumo – This tool will show you which topics are generating the most social shares.

The important thing here is to ensure that the topics you choose fit with your content strategy and are focused on helping your target audience.

Matching your audience up with the right topic is a huge first step in winning the battle for attention online.

Add value

Now that you’ve decided on a topic and content type, it’s time to think about how you can position your content to stand out from all the rest.

The reality is that there are probably a bunch of posts on other blogs that are talking about something similar.

The key is finding that element that separates your content from all of the rest.

That might mean finding a unique angle, including more depth, adding more detail, improving usability or just giving away more information.

Understand your first audience

Who is your first audience? it is always good to consider your first audience as yourself, your family,  family members, and your friends.

When you publish your first post, it is obvious that every blogger shares their content with their friends and family members .

So that they can point out your mistakes and take help from them to know your weakness and strength because it can make a blog more powerful than any others.

Finally, to help you summarize the three important conditions for finding a niche:

  • There should be a targeted group
  • Your niche  must be a subject of your interest
  • You should be able to provide valuable content to your readers