TOP 8 Job Opportunities for Freshers in Digital Marketing

If you have decided to become a digital marketer. Then it is a great choice. Here are the top 8 job opportunities for freshers in digital marketing.

Digital marketing is one of the most rapidly growing fields in India these days. A pool of digital marketing jobs is available in today’s market. So, this is one of the best options to find a job for you.

Top 8 job opportunities for freshers in digital marketing

Digital Marketing Executive

There are a plethora of opportunities in the field. Companies are hunting for good digital marketers. They are responsible for planning, developing, implementing and managing digital marketing strategies.

Top 8 job opportunities for freshers in digital marketing

Furthermore, digital marketing executive duties include guiding the digital marketing team. They are also expected to coordinate and harmonize various components of digital marketing and making it efficient.

The salaries of digital marketing executives are usually 3 to 5 lacs per annum..

Search Engine Optimization Specialist

Search Engine Optimization jobs deal with the processes that affect the visibility of a website. Moreover, Job opportunities for SEO experts are increasing. The annual salary of SEO experts can be 3-4 lakhs per year.

Top 8 job opportunities for freshers in digital marketing

According to, the number of listings for SEO specialists has quadrupled in the past five years. Also, most of the businesses are depending on SEO professionals to enhance search engine rankings. Since search engine ranking is continuing to be a means of generating greater revenue, the need for SEO specialists will grow in the coming years.This can be one of the top 8 opportunities for freshers in digital marketing.  

Website Designer

Website designer is the one behind the art of designing beautiful websites. The duties of a web designer include designing, coding and improving a website using wordpress creation tools.  A website designer should use their creative and wordpress talents to develop an attractive website. Their duties include both back-end and front-end development , implementation of wordpress themes and plugins.


Website designers should design websites that are user-friendly, clutter free and easy to understand. He/she should also keep in mind design standards and specifications. This is a demanding profession in the field of digital marketing.

The annual salary of a web designer can be nearly 4 lakhs.

Content strategist

Content writers are important for a digital marketing firm. A content strategist works closely with different aspects of content writing. One should also have a firm knowledge of SEO to shine well as a content strategist.

content strategist

Moreover, the content strategist will take care of all the aspects of content. This includes inserting keywords and marketing the content. Undoubtedly, they should have good writing skills. You can easily earn up to 4 lakhs per annum.

The content strategist should monitor content updating in all company-related platforms, check for the trending topics, needs of the audience, etc. He/ she is responsible for driving traffic to the company website through content creation.


Freelancing jobs are one major opportunity for all freshers in digital marketing. It is one of the most popular ways to build a career in digital marketing.In order to be a digital marketing you should have sound knowledge in your selected niche. There are many websites that assign tasks to freelancers.


There are websites like or where you can register yourself as a freelancer. The money will be transferred to your account based on the works you do.To receive more projects, one needs to build your portfolio as a freelancer based on your area of specialization. 

Email marketing specialist

Email marketing specialists have the duty of email marketing campaigns. You should also collect and maintain a database that includes information regarding customers. The major challenge of an email marketer is that he/she should be able to influence the reader.

Email Marketing

The audience should feel attracted to your company by reading emails. For that reason, email marketing specialists need to have good writing skills and editing skills. The salary of the job can be 3-3.5 lakhs per annum.

Social media marketer

Almost every company is hiring a social media marketer these days. Because a lot of customers can be attracted through social media marketing.


As social media marketers, you will be creating various contents to actively engage customers. It will also improve brand awareness.The use of social media is increasing more than ever. So, there will be more and more demand for social media marketers. The average annual salary of social media marketers is 3-4 lakhs.

Affiliate Marketer

Affiliate marketing is the job field where one can market market products or services for a commission. One can find a product that they enjoy and promote it to others and earn a piece of profit for each sale that you make. The sales are tracked via affiliate links from one website to another. This can be an interesting profession after completing a digital marketing course.


Salary of affiliate marketers differ according to the products or services you chose to market. But on average, one can earn upto 4 lakhs per annum through proper affiliate marketing.  


To sum up, digital marketing is an interesting field to work in. There are a lot of opportunities that are being created in the field every day. Above mentioned ones are the top 8 job opportunities for freshers in digital marketing.