Introduction: This blog discusses the detailed explanation of various modules in Digital Marketing. Moreover, it elaborates that why each module associated with DM is important. How do they help in the growth of a business? Besides, this blogs enlists five important modules. The list includes SEO, SMO, Search Engine Marketing, Social Media Marketing, and Email Marketing.
Most importantly, the blog explains how SEO helps to optimize brands in search engines. It also explains how SMO helps businesses optimize on social media. Likewise, it elaborates how SEM and SMM help to advertise products and services. It also explains about Email Marketing as a tool. How it’s important for businesses to send targeted emails to brand their product.
It is difficult to master DM unless one knows about various modules in Digital Marketing. In fact, only an integrated DM approach can help achieve the goals of digital marketing strategy. There are several aspects or modules in digital marketing which complement each other. So, it is important to know about each module. Most importantly, why is it important for any business? In the following lines, we will provide a detailed explanation about each module one by one.
As a result, all these modules in Digital Marketing help businesses to achieve growth. Moreover, they help to boost revenues. As a result, when these modules collaborate with each other, they help create a sound DM strategy.
Detailed Explanation of various modules in Digital Marketing are:
Search Engine Optimization (SEO):
What is SEO?
SEO is also known as Search Engine Optimization. In fact, it is a way of boosting the quality and quantity of traffic to your website. And that can only be achieved by organic results in search engines. Moreover, SEO deals with both creative and technical aspects. These aspects drive traffic to your web page. It also deals with improving rankings and increasing awareness in search engines.
Uses of SEO:
- The most important use of SEO is that it increases traffic
- Another equally important benefit of SEO is boosting the credibility of brands
- Finally, a better return on investment works exceptionally well for small businesses.
Why businesses need SEO?:
You need SEO because you need to grow our business online. And it is only possible when traffic start to increase on your website. Likewise, more traffic means more consumers are buying your products and services. More revenues will generate. Most importantly, you need SEO because you want people to know about your existence online.
Search Engine Marketing:
What is SEM?:
Search Engine Marketing is an important module of digital marketing. However, it is a paid system of search marketing. For example, businesses pay Google and other search engines to show their ads.
It is also known as Pay Per Click advertising. PPC is where businesses pay when people click on their ads in search engines.
Uses of SEM:
- It helps to promote websites by increasing their visibility in different SERP’s.
- Furthermore, this helps in bringing or driving qualified leads to your business.
- Finally, it increases your visibility in search engines.
Why need SEM?:
SEM is one of the most effective and important marketing tools for businesses online. Moreover, businesses make sure that their brand name will pop-up at the right time/place in search engines with paid ads. This is why SEM is used for marketing brands.
Social Media Marketing:
What is SMM?:
Social Media Marketing is also known as SMM. This is a form of internet marketing. But, it uses social networking websites like as marketing platforms. These platforms like Facebook, Instagram, and Twitter help in the promotion of brands/services.
Uses of SMM:
- It helps to get word about your business to a huge number of people.
- Moreover, it can promote your brand to all age groups through social media.
- You can reach to all demographics.
- Another important use of SMM is that it allows two-way communications.
- Finally, it helps you to know more about your audience.
Why businesses need SMM?
Businesses need SMM because it helps in reaching people on social media. Moreover, you can reach to various age groups and demographics. It helps to increase your business and generates revenue. Users share content about your company/brand with their online social network. This increases customer reach and boosts brand exposure.
What is SMO?
SMO stands for Social Media Optimization. SMO is like SEO whereas, in SEO, you optimize your content in search engines. But, in SMO, you optimize your content for social media platforms. It uses a variety of platforms and outlets to generate publicity. It also increases awareness of your brands, products, and services on social media.
Uses of SMO:
- Most importantly, it makes customer retention simple by increasing sale through social media and interactions.
- This helps increasing brand recognition and its image
- Moreover, it helps build trust between customers and brand
Why businesses need SMO?
Businesses need SMO more than ever before. This is because the scope of SMO has widened. It does not only uses social media sites, blogging and video sites. But it also uses RSS feeds, bookmarking sites and social news to optimize business online. Brands need to optimize their social media marketing campaigns. For which, they need to have a strategy with defined goals. SMO helps businesses to devise a strategy which increases its presence online. And that is only achievable through measurable results.
What is Email Marketing?:
Email marketing is an important module of digital marketing. It helps you send a well organized commercial message to the targeted audience. Email Marketing is about marketing your brands, services, and products. This is done by sending customized messages to potential and current customers.
Uses of Email Marketing:
- Reach people on any device
- Builds credibility
- Boosts sales
- Strengthens relationship with clients
- Very cost effective
- Better ROI
Why businesses need Email Marketing?
Businesses need email marketing because it increases revenues of a company. It helps to achieve a very positive Return on Investment increasing profits. Most importantly, it keeps costs very low. Businesses can send their targeted message within an instant to more number of people. This helps businesses a lot to gain publicity for their brands.
These various modules in digital marketing provide clear insight into DM requirements. The blog explains that businesses need these modules for promoting their businesses. Moreover, they need them for the growth of a business, an increase in traffic and lead generation.